The challenge of competing with large online high street optician retailers was the biggest hurdle Pinders encountered, when aiming to share their expertise of over 75 years in the optical industry.
We were approached to develop a purposeful new website that showcased the depths of the client's offering, shown through captivating content that set the client's brand apart from their competitors.
We delivered an innovative approach to capturing the products and services that Pinders offered, by understanding exactly how their customers experienced them.
Building an easy to use website provided Pinders with a competing online presence to generate more custom through an improved booking system, offers, and customer-focussed news and advice.
Converting one-off customer encounters into returning customer loyalty through their accessible website became the key to succeeding in the modern-day marketplace. Their growth as a long-standing local business continued with a stronger foothold against the larger franchising brands with less understanding of customer needs.