Yorkshire Blankets had outgrown their WordPress website. What should have supported the business had become unreliable, restrictive and difficult to manage, creating friction for both the team and their customers.
They needed a platform that would remove those constraints, streamline operations and give them the flexibility to grow.
We led a full replatform to Shopify, rebuilding the store with a clearer structure, improved product taxonomy and more dynamic product experiences, including customisable DIY kits.
The migration was delivered seamlessly while the existing site remained live, ensuring continuity throughout. Payment processing, shipping and backend operations were streamlined, giving the team greater control and efficiency day to day.
Alongside this, we refined the brand’s messaging and introduced lifestyle photography to better communicate the quality, use and values behind the products.
The result is a faster, more intuitive platform that works with the business, not against it. Yorkshire Blankets now has full control of their store, reduced reliance on external support and a significantly smoother operational setup.
Since launch, the business has seen stronger performance and increased revenue – with a platform that’s no longer a constraint, but a foundation for growth.