Privacy Policy
We take privacy seriously. This policy explains what personal information we collect through wemakethingsawesome.com, why we use it, who we share it with and the choices available to you.
Updated on 8th September 2026
1. Who we are
We Are Awesome Ltd, trading as awesome., is the controller of personal information collected through this website.
Controller
We Are Awesome Ltd
Company number: 10137762
Digital Media Centre, County Way, Barnsley, S70 2JW, UK
Contact
studio@wemakethingsawesome.com
+44 (0)1226 720805
This policy applies to our main website and enquiries made through it. Separate terms or privacy information may apply when clients use our platforms, products or services to collect information about their own users.
2. Information we collect
Before you consent to optional tracking
Awesome Insights records limited technical and visit information so we can understand anonymous website use. This includes the page URL, referring domain, browser, operating system, device type and country.
Your IP address is used briefly to determine your country and is then discarded. We do not store the IP address or the full user-agent string for this purpose. Before optional consent, your browser is represented by a privacy-preserving hash that changes daily and cannot be used to recognise you across different days.
After you consent to Recognition
If you choose Recognition, Awesome Insights places a persistent identifier in your browser. This allows us to recognise the same browser on later visits. If you subsequently submit a form, those consented visits may be connected with your enquiry and contact record.
We also measure engagement, including which pages were viewed, how long they were read and how far you scrolled.
Information you provide
When you contact us or submit a website form, we may collect your first and last name, email address, telephone number, enquiry topic, how you heard about us, message and related enquiry details. We may also collect correspondence, project information, billing details and other information needed to respond to you or provide services.
Form submissions are stored securely and encrypted. Awesome Insights stores a one-way hash of the email address so records can be matched without using the email address itself for matching.
Submitting a form is not consent to Recognition or other optional tracking. We receive and respond to the form whether or not you allow Recognition. Your cookie choices remain separate.
Marketing information
If you choose to join our mailing list, we collect your name, email address, subscription preferences and a record of your consent. You can unsubscribe at any time using the link in our emails or by contacting us.
Google Analytics and enhanced demographics
If you consent to Analytics, Google Analytics 4 (GA4) collects information about how the website is used. This may include page views, approximate location, browser and device information, session activity, traffic source, interactions and key events. Google Analytics uses pseudonymous identifiers and cookies to distinguish browsers and sessions.
We have enabled Google Signals to enhance aggregated demographic and interest reporting. For eligible visitors who are signed in to a Google account and have Ads Personalisation enabled, Google may associate website activity with information from their Google account and other Google services. This can provide aggregated reports about age ranges, gender, interests and activity across devices. Google applies thresholds to these reports so we cannot use them to identify an individual visitor. Google Signals and enhanced demographic reporting only operate where the required Analytics and Advertising consent has been given.
3. Why we use your information
Operate, secure and troubleshoot the website
Information used: Technical, device and security information
Lawful basis: Legitimate interests in providing a secure, reliable website; legal obligation where applicable
Understand anonymous website use
Information used: Page, referrer, browser, device and country data; daily rotating hash
Lawful basis: Legitimate interests in understanding and improving our website, subject to applicable cookie rules
Recognise return visits and connect consented journeys to enquiries
Information used: Persistent browser identifier, page activity, form match and engagement data
Lawful basis: Consent
Respond to enquiries and discuss potential work
Information used: Contact details, message and correspondence
Lawful basis: Steps at your request before entering a contract; legitimate interests where appropriate
Deliver and manage client services
Information used: Contact, project, account, billing and support information
Lawful basis: Contract; legitimate interests; legal obligation
Send email marketing
Information used: Name, email and preferences
Lawful basis: Consent, or legitimate interests where electronic-marketing rules allow
Measure and improve advertising
Information used: Advertising identifiers and campaign activity
Lawful basis: Consent
Measure website use through Google Analytics
Information used: Page activity, device and browser information, approximate location, traffic source, pseudonymous identifiers and key events
Lawful basis: Consent
Produce enhanced demographic and interest reports through Google Signals
Information used: Pseudonymous website activity combined by Google with eligible signed-in and Ads Personalisation data
Lawful basis: Consent
Maintain records and handle legal matters
Information used: Relevant business and correspondence records
Lawful basis: Legal obligation; legitimate interests in establishing or defending legal claims
4. Profiling and engagement scoring
Where you consent to Recognition, we may build a journey showing which pages you read, when you visited and your level of engagement. Once you submit an enquiry, this journey may be connected with your enquiry and CRM record. Awesome Insights may classify page content and calculate an engagement score to help us understand what you may be interested in and prioritise relevant follow-up.
This is profiling. It does not make decisions that produce legal or similarly significant effects about you. Our team remains responsible for decisions about whether and how to respond. You may object to this profiling or withdraw Recognition consent at any time.
Google Signals may also group eligible visitors into aggregated age, gender and interest categories and provide cross-device reporting. We use these reports to understand the broad composition and interests of our audience and to improve content and campaigns. We do not receive an individual visitor’s Google account identity or use these reports to make decisions that have legal or similarly significant effects.
5. Cookies and similar technologies
We use strictly necessary cookies and, where you agree, Analytics, Recognition and Advertising technologies. Optional scripts do not load unless you enable their category. Google Analytics loads only after Analytics consent. Google Signals, enhanced demographic reporting and advertising features require the relevant Analytics and Advertising permissions. Our separate Cookie Policy explains the cookies, their purposes and how to change your choices.
6. Who we share information with
We share personal information only where needed for the purposes described above. Recipients may include:
We Are Awesome Digital Ltd, which provides Awesome Insights and supporting digital services.
hosting, content delivery, website security and IT service providers, including the infrastructure used to host the website and Awesome Insights;
OpenAI, where page content is sent for classification. The classification concerns website content; associated visit or contact information should be limited to what is necessary.
CRM, email, analytics and advertising providers that are enabled for this website, including Meta when Advertising is accepted;
Google, which provides Google Analytics, Google Signals and associated measurement and advertising features when you provide the relevant consent;
professional advisers, insurers, regulators, courts, law-enforcement bodies or prospective purchasers where required by law or reasonably necessary.
Our suppliers may act as processors under our instructions or as separate controllers, depending on the service they provide. We require appropriate contractual and security protections where a supplier processes personal information for us.
7. International transfers
Some suppliers may process information outside the UK. This includes OpenAI in the United States for page-content classification and Google for analytics, Google Signals, demographic reporting and advertising services, and may include other hosting, CRM or advertising providers.
Where information is transferred to a country without UK adequacy regulations, we use an appropriate safeguard, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or another legally recognised mechanism, together with any required transfer risk assessment.
8. How long we keep information
We keep personal information only for as long as it is needed for the purpose for which it was collected, including legal, accounting and reporting requirements. Retention is reviewed based on the type of information, its sensitivity, the purpose of processing and applicable legal requirements.
Awesome Insights page view and engagement records
Retention period: up to 14 months
Website form submissions held in Awesome Insights
Retention period: up to 14 months
Browser-to-person identity links
Retention period: up to 14 months after the last recognised visit, or removed sooner if consent is withdrawn
Google Analytics user-level and event-level data
Retention period: 14 months, subject to confirmation that the GA4 property is configured accordingly
Google Analytics age, gender and interest data
Retention period: 2 months, as applied by Google Analytics
Consent and withdrawal records
Retention period: Kept after withdrawal as audit evidence that consent was given and later revoked.
Unsuccessful or dormant enquiries
Retention period: Kept in HubSpot for up to 24 months after our last meaningful contact. After this period, the record is deleted or anonymised unless discussions resume, there is an ongoing dispute or we have another legal reason to retain it.
Client, supplier, contract and financial records
Retention period: Core client, supplier and contract records are generally kept in HubSpot for six years after the relationship ends. Financial and accounting records are generally kept for six years from the end of the financial year to which they relate, or longer where required by law.
Marketing records
Retention period: Kept in HubSpot until you unsubscribe, withdraw consent or object to marketing. We may retain a minimal suppression record for longer so we can record your preference and ensure you are not contacted again.
9. Your rights
Depending on the circumstances, UK data protection law gives you the right to:
ask for a copy of your personal information;
ask us to correct inaccurate or incomplete information;
ask us to erase information;
ask us to restrict how information is used;
object to processing based on legitimate interests, including profiling, and object at any time to direct marketing;
receive certain information in a portable format;
withdraw consent at any time, without affecting processing carried out before withdrawal;
complain to the Information Commissioner’s Office.
To exercise a right, email studio@wemakethingsawesome.com or write to the address above. We may need to confirm your identity. We normally respond within one month, although the law allows additional time in some circumstances.
You can withdraw optional cookie consent using “Manage cookies” in the website footer. Withdrawing Analytics or Advertising consent prevents the related Google tags from loading on future page views. If you withdraw Recognition, future recognition stops, the browser-to-person link is removed and later visits return to anonymous measurement. We retain the consent record itself as evidence of your choice and withdrawal. You can also manage Ads Personalisation through your Google account and use Google’s Analytics opt-out browser add-on.
You can complain to the Information Commissioner’s Office at ico.org.uk or by calling 0303 123 1113. We would appreciate the opportunity to address your concern first.
10. Security
We use appropriate technical and organisational measures to protect personal information. These include access controls, encryption where appropriate, secure hosting and procedures designed to prevent unauthorised access, alteration, disclosure or loss. No online service can be guaranteed completely secure.
11. Children
This website and our services are intended for organisations and adult users. We do not knowingly collect personal information from children through this website. If you believe a child has provided information to us, please contact us.
12. Changes to this policy
We may update this policy when our services, technology or legal obligations change. We will publish the updated version here and change the “last updated” date. Where a change materially affects how we use personal information, we will provide an appropriate additional notice.
Internal publishing checklist
Agree and implement retention for page views, form submissions and identity links.
Confirm We Are Awesome Digital Ltd’s processor role and contractual terms.
Confirm the precise OpenAI data fields and lawful UK-to-US transfer safeguard.
Reconcile the policy with the final cookie scan and vendor list.
Complete or refresh the legitimate interests assessment and data protection impact assessment for journey profiling.
Have the final wording reviewed by a UK data-protection professional.
Confirm Google Analytics is configured for 14-month event-data retention and decide whether “Reset user data on new activity” should be disabled.
Confirm Google Signals, enhanced demographic reporting, ads personalisation and any linked Google advertising products are blocked until the required consent signals are granted.