Enterprising Barnsley (EB) needed a complete repositioning to better engage its broad target audience, ranging from start-ups and micro/SMEs to large enterprises, franchises, and global brands. The objective was to develop a new brand identity that reflected this diverse audience and a content strategy that showcased the range of business support services available. Additionally, the project required capturing case studies to illustrate the value of EB's support, aiming to attract businesses of all sizes and sectors.

The project also included the creation of an information-driven website with a strong resource offering and an enhanced user experience. This website needed to feature a robust account area where users could digitally access grant applications, eLearning modules, and other vital business support resources. Our goal was to make EB's services more accessible, efficient, and appealing to a wider business demographic.

We initiated the project by running a comprehensive brand strategy process, starting with qualitative questionnaires followed by workshops with EB’s team. This led to the development of a clear structure for their services, divided into four key pillars: Start (startup support), Grow (SME and large enterprise growth support), Innovate (tech and productivity-focused programmes), and Invest (inward investment strategies to attract franchises and global brands). This consultancy-based approach allowed businesses to access the specific support they needed, or a combination of services, positioning EB as a versatile alternative to more rigid business support providers.

A new brand identity was created to reflect this strategy, along with a refreshed brand book, which acted as a guide for EB’s team to present a unified message. We also implemented a film and photography strategy to capture compelling case studies, business support in action, and eLearning materials. The new website was built as a central hub for resources, grant information, and eLearning courses, with downloadable toolkits for businesses. A custom-designed myEB account area was developed, offering businesses access to grant applications, eLearning courses, and a support ticket system for personalised account management. We continue to provide ongoing technical support, hosting, and updates to ensure the digital platform remains a vital tool for Barnsley's business community.