Student Recruitment Marketing Campaign Assets
Connecting today’s students with tomorrow’s career possibilities.
Barnsley College needed a fresh campaign and content strategy to showcase the career opportunities available through its courses and industry partnerships.
We art directed a bold photography campaign that placed students alongside their future careers, inspiring prospective Higher Education students to imagine where their studies could take them.
Turning career ambition into visual impact.
Across a week-long studio shoot, we photographed students in everyday clothing and industry-specific uniforms to connect their current studies with future career paths.
The final compositions combined green-screen photography, detailed retouching and graphic overlays to create flexible campaign assets for the college’s 2024 enrolment activity.
Five studio days
capturing students and career pathways
90 image iterations
created for the enrolment campaign
We delivered a visually inspiring photography campaign that elevated the college’s brand and brought future career opportunities to life.
Next project
On-Demand Bus Launch Campaign
Multiple campaign cuts created for use across digital marketing channels
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