ScaffPlan

Full Service Marketing Retainer

Objective

We partnered with ScaffPlan not as a disconnected supplier, but as an extension of their team; a full-service marketing agency, embedding ourselves across strategy, brand, creative and commercial operations.

With an ecosystem used across 21 countries and more than 117,000 projects, ScaffPlan needed a strategic partner capable of shaping positioning, refining communications, launching products and building a scalable marketing engine across every touchpoint.

Internal teams were focused on product innovation and operational growth. Their marketing needed strategic direction, creative execution and a unified brand voice capable of positioning ScaffPlan as the leader in temporary works technology.

Delivery

We initially helped ScaffPlan refine how they spoke to the market, creating a brand voice that felt innovative, credible and accessible without sounding overly corporate or filled with jargon.

We developed a tone of voice framework balancing technical authority with clarity and confidence, then built a scalable marketing strategy focused on elevating the category while positioning ScaffPlan at the centre of that transformation.

As the platform expands, we support launch campaigns from concept through execution, translating complex product functionality into commercially focused marketing that resonates with scaffolders, engineers, contractors and decision makers alike.

We also produce video and creative assets to strengthen brand perception across digital channels, presentations, industry events and sales conversations, while supporting ScaffPlan’s ongoing digital growth through strategic social media direction and content development.

Alongside marketing, we consult on sales pipeline and commercial positioning to better align brand activity with revenue growth.

Discovery & Direction

Laying the foundations for scalable startup growth.

Building a strategic marketing roadmap

We kicked things off by getting under the skin of the startup — understanding the product, audience, market position and growth goals. Through collaborative workshops and research, we identified opportunities to sharpen messaging, define priorities and create a marketing strategy designed to support rapid growth without losing focus.

WORKSHOP

RESEARCH

STRATEGY

AUDIENCE INSIGHTS

POSITIONING

Content Planning

Turning ideas into a repeatable marketing engine.

Creating campaigns built for consistency

With the foundations in place, we developed an ongoing content and campaign plan designed to keep momentum high. From social media and email marketing to landing pages and campaign assets, we created a flexible framework that allowed the startup to communicate consistently while adapting quickly to new opportunities.

CAMPAIGN PLANNING

CONTENT STRATEGY

COPYWRITING

SOCIAL MEDIA

EMAIL MARKETING

Production

Delivering high-quality assets at startup speed.

Producing content that supports growth

Acting as an extension of the internal team, we delivered a steady stream of creative and digital assets to support ongoing marketing activity. This included branded visuals, campaign graphics, web updates and digital content — all designed to maintain a professional and consistent brand presence across every touchpoint.

GRAPHIC DESIGN

DIGITAL ASSETS

BRAND CONSISTENCY

WEB SUPPORT

CONTENT CREATION

Ongoing Support

Continuous improvements backed by long-term collaboration.

Scaling marketing through retainer support

Through a flexible retainer model, we provided ongoing strategic and creative support as the startup evolved. By reviewing performance, refining campaigns and reacting quickly to changing priorities, we helped create a more agile marketing function that could scale alongside the business.

RETAINER SUPPORT

PERFORMANCE REVIEW

GROWTH STRATEGY

OPTIMISATION

LONG-TERM PARTNERSHIP