ITVX Television Advert for National Tourist Attraction
Bringing the Underground Tour back to screens and putting the whole museum in the spotlight.
The National Coal Mining Museum asked us to create an engaging television advert to relaunch its iconic Underground Tour and showcase the wider visitor experience.
We developed a broadcast-quality campaign that captured the atmosphere of travelling deep underground while presenting the museum as a vibrant, free-to-visit attraction with something new to discover each time.
A national campaign with real depth.
From initial recces, storyboarding and safety planning to filming, voiceover and post-production, we managed the campaign from concept through to broadcast.
The finished advert launched across ITVX and social media, raising national awareness, increasing engagement and encouraging more people to experience the museum.
Three days of filming
covering underground experiences, heritage exhibits, outdoor attractions and drone footage
140 metres underground
capturing the atmosphere of the museum’s iconic Underground Tour
We delivered a distinctive, broadcast-quality advertising campaign that re-established the Underground Tour as a must-see experience and increased engagement across visitor groups.
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National Coal Mining Museum