Sonnen Marketing

Sonnen Marketing Brand Identity

OBJECTIVE

Sonnen Marketing approached us as a new consultancy in need of a professional brand identity to position the business with SMEs through to large organisations. The brand needed to support strategy-led consultancy and ad-hoc marketing services, while clearly communicating credibility, clarity, and expertise.

The identity also needed to feel calm and trustworthy, with subtle links to Manreet’s heritage and a symbolic connection to the radiant success she creates for her clients. In a competitive market, Sonnen required a distinctive, high-quality brand presence, supported by essential launch collateral including a brochure website, stationery, presentation templates, and social media assets.

DELIVERY

We began with a brand workshop to uncover Sonnen’s story, values, and positioning, forming the foundations for the visual identity. Through a structured prototyping phase, we explored design directions that balanced calm, confidence, and symbolism, before developing a refined design system and key brand artwork.

The identity was rolled out across all core touchpoints, including a brochure website with clear service messaging, accessible UX, and a simple lead-generation form. We delivered a full suite of stationery and marketing templates, alongside a comprehensive brand style guide and assets toolkit. Supported by onboarding, this gave Sonnen everything needed to confidently launch and grow the business.

As a marketer, I usually go to designers with rigid briefs on what clients want. This time, I was able to say, "have some fun and see what happens." I'm someone who likes simple things done well. I knew I wanted a visual aesthetic that was visually bright and classy; how that came together was the team's call, and they delivered on every front with abundance."- Manreet Gill, Owner & Director at Sonnen Marketing

Discovery

We stage workshops and sprints with key stakeholders to initiate project direction and kick off.

Creative Strategy & Brand Design

Define your brand’s voice, visual identity, and story with clarity and impact. From naming to full creative systems — we make brands unmistakable.

WORKSHOP

STRATEGY

RESEARCH

Prototyping

At this stage, we'll outline the components needed to create final artwork for the project.

Digital & Content Experiences

Websites, platforms, and digital tools that work beautifully — connecting content, commerce, and community.

STRATEGIC PROPOSAL

DESIGN CONCEPT

WIREFRAME

STORYBOARD

MARKETING PLAN

Production

This is the stage where our creative and development teams start to make it all happen, putting pen to paper and creating design magic.

Film, Photography & Animation

Bring your story to life through motion, imagery, and narrative. We produce cinematic films, brand photography, and animated content that moves people — and your brand.

BRAND DESIGN

DESIGN SYSTEM

CONTENT PRODUCTION

POST-PRODUCTION

EDITORIAL DESIGN

Deploy & Beyond

Now for the best part: project launch.

Event & Campaign Activation

From stage design to social rollouts, we create end-to-end campaign ecosystems that turn moments into movements.

QA TESTING

ON-BOARDING

DEPLOYMENT

SUPPORT

MARKETING

RETAINERS