Barnsley Council tasked us with developing a digital marketing presence to showcase the entire borough’s tourism offer. The website needed to be fully accessible, reflect existing branding, and include sub-branding for North, East, South, and West Barnsley.

The site also needed to drive footfall to all zones within Barnsley alongside the town centre and support the growth of local businesses. SEO optimisation was a key focus to improve search rankings and visibility.

We developed a user-friendly website in phases, starting with core informational pages and wayfinding tools. We designed and built a bespoke business portal that enabled local enterprises to manage listings and post events, reducing council staff workload.

Our content strategy included mixed-media campaigns to boost tourism awareness. The SEO strategy led to higher search rankings, particularly around seasonal terms, supporting Barnsley’s broader economic goals.