Tourism Website and Brand Development
Putting a whole borough on the digital map.
Barnsley Council needed an accessible digital presence that showcased the borough’s full tourism offer and encouraged visitors to explore beyond the town centre.
We created a user-friendly tourism website supported by regional sub-branding, SEO, content marketing and tools that help visitors discover places, events and experiences.
Helping more people find, explore and Visit Barnsley.
We developed the website in phases, combining accessible information and wayfinding with a bespoke business portal where local organisations can manage listings and publish events.
Mixed-media campaigns and ongoing SEO increased tourism visibility, improved search rankings and supported greater footfall across the borough.
16,000 sessions
in one month
30 search rankings
within the top 10 results
We transformed Barnsley’s tourism presence with an accessible, content-rich website that promotes the whole borough, increases footfall and supports local businesses.
ITVX Television Advert for National Tourist Attraction
Three days of filming covering underground experiences, heritage exhibits, outdoor attractions and drone footage.
Service and Booking Website
94% occupancy since the website launched
120% increase in bookings