On-Demand Bus Launch Campaign
Showing communities how flexible transport can keep them connected.
WESTlink is an on-demand minibus service that allows passengers to book journeys through an app, website or phone.
We created an animated advert that clearly demonstrated how the service connects different people, places and communities while supporting the wider WESTlink launch campaign.
Making on-demand travel easy to understand and use.
We worked with council stakeholders to understand the service, its audiences and the different journeys passengers could take.
Following on-location filming, we storyboarded the advert, rigged a diverse cast of animated characters and created 3D environments inspired by real locations across the region.
Multiple campaign cuts
created for use across digital marketing channels
Inclusive storytelling
representing different passengers, places and journeys
We created a vibrant animated advert that supported the WESTlink launch, encouraged bookings and inspired communities to embrace on-demand travel.
Student Recruitment Marketing Campaign Assets
90 image iterations created for the enrolment campaign
ITVX Television Advert for National Tourist Attraction
Three days of filming covering underground experiences, heritage exhibits, outdoor attractions and drone footage