Your brand strategy is the blueprint for the way your brand shows up and speaks to your audience — verbally and visually — in every context. It's an integral piece of work that ultimately helps guide your brand's direction and how effective it can be. And we're here to help you get it right.
Whether we're starting fresh or working on a rebrand, brand strategy is always where we'll start. It covers everything from market research and positioning to key messaging to guidelines and more.
With brand positioning, we identify what makes your brand stand out — your unique value proposition — and the best ways to communicate that message to your target audience.
Data we acquire through market research gives us a solid understanding of your industry's landscape; from who your competitors are to what your customers need.
Brand strategy gives us the building blocks to begin to develop a visual identity system — helping to establish brand recognition, stand out from others and build trust with your audience.
It's not just about how your brand works visually. We'll work to develop a brand messaging framework which involves key elements of your verbal identity like values and value proposition, taglines and more.
Your brand's tone of voice helps shape how your messages are delivered and expresses it's personality through words. We'll make sure it's authentic to your mission and values and gets you heard.
Clear brand guidelines are one of the best ways to keep verbal and visual message consistent across multiple channels — and can make it easier for your team to understand (and work with) your brand.