The Brace Yourself Podcast

Podcast Production for Construction Industry

Project Info

We don't just make episodes, we build recognisable media brands.

We worked with The Brace Yourself Podcast hosts Ben and Simon to establish the foundations of the show, exploring its audience, positioning, content themes and creative direction.

Together, we developed a concept that would bring something different to the scaffolding industry: honest conversations, interesting guests, industry insight and plenty of personality.

Giving the show a personality.

With the foundations in place, we turned the concept into a recognisable podcast brand.

We developed the visual identity and creative direction, establishing a consistent look and feel across the show's artwork, video content, promotional materials and digital platforms.

We also helped shape the show's tone and format, creating a balance between knowledgeable industry discussion and the more entertaining, unpredictable elements that make The Brace Yourself Podcast what it is.

Over 11,000 streams

In the first 8 months

19 episodes produced

fortnightly episodes plus marketing assets

Team Insight

We transformed an initial podcast concept into a distinctive industry media brand, creating a platform for the people, businesses and conversations shaping the scaffolding sector.

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ScaffPlan