eCommerce Website Replatforming to Shopify
Replacing a restrictive website with an eCommerce platform built for growth.
Yorkshire Blankets had outgrown its WordPress website. The platform had become unreliable, difficult to manage and restrictive for both the team and its customers.
We replatformed the store to Shopify, creating a faster, more intuitive e-commerce website that simplified operations and gave the business greater control.
A smoother store from front to back.
We rebuilt the store with clearer navigation, improved product taxonomy and more flexible shopping experiences, including customisable DIY kits.
The migration was completed while the existing website remained live. We also streamlined payments, shipping and backend operations, while refreshed messaging and lifestyle photography strengthened the brand online.
Increased revenue
with stronger eCommerce performance since launch
Greater control
with less reliance on external website support
A legacy WordPress setup was holding Yorkshire Blankets back. We rebuilt the experience on Shopify to remove friction, unlock flexibility and put control back in the team’s hands.
Next project
Brand Identity System and Website for SME
One complete identity connecting Sonnen’s story, values and positioning
Every core touchpoint from the website and stationery to presentations and social media
Sonnen Marketing