Renowned worldwide steel engineering company Betafence founded a new segment of their company in 2018 called ESSIA (Engineered Steel Solutions in Industry Application). Their mission is to provide bespoke and beautifully crafted steel products with expert consultation for their clients. We were approached by Betafence to help launch the new division through brand strategy and identity design, corporate exhibition and marketing design, website development and custom management software for team productivity.
As a young brand, evidence in ESSIA’s message was crucial to prove, so this was captured and communicated through powerful visual content that enforced the philosophy of ESSIA's brand - to be recognised as a leader in the steel engineering industry.
ESSIA have since launched their business and brand internationally, connecting with both existing Betafence customers and expanding their audience to those looking for bespoke product solutions.