Formed within the successful UK contractor-umbrella company Liquid Friday's portfolio of companies, Penny was created as a professional credit control company to serve as a same-day payments for freelance project work without the 30/60/90 day terms presented by contracts, enabling better cash flow for workers.
With no brand strategy in place, Penny required a full discovery overhaul to define its own positioning and impact in the market, with a way to resonate much better with the target audience than the current market competition. Accompanying this challenge, Penny required our services to provide the UX design to bring their app service to life which would work in responsive environments for their users.