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Case Study: Corporate Rebrand

glass technology services.

creating a clearer future.


After growing their business over the past 20 years within their industry, Glass Technology Services (GTS) required a brand overhaul to elevate their profile and celebrate their successes.

Known best among their peers as the ‘go to experts’ in glass testing, analysis and manufacturing, their brand needed to reflect the presence of a market leader and be instantly recognisable by their clients and associates.

discovery & brand strategy

We worked closely with the client through workshops and on-site visits which allowed us to experience the breadth of their high-quality offerings. This process ignited our vision and helped us create the strategic plan for how we would to drive their brand forward.

We created a logo mark that projected the core values of GTS’s brand and reflected their meticulous processes in their work. We utilised the chemistry of glass to shape the logo mark design, with the finish of glass materials forming the colour spectrum for the brand.

brand stationery & awareness

We created a full series of materials across GTS’s corporate requirements which included a brochure, document sheets, stationery and marketing resources. It was integral that these materials communicated the new direction of their brand.

We designed the brand to be clear and bold to project GTS’s core values in all use cases, including brand stationery, signage and vehicle livery.

here's what they said

Working with Dan and the awesome. team on our company rebrand was a great (and painless) experience from start to finish. They showed genuine interest in understanding Glass Technology Services’ goals and produced a high quality end result that works well across both print and digital media.

Everyone in the team is very happy with the new identity and I feel it has really helped elevate the brand. I would highly recommend using awesome. to anyone in my network as they provide great value for money and with a quick turnaround.

Tom Armes | Brand & Media Manager at Glass Technology Services
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