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glass technology services.

creating a clearer future.

  • brand strategy.
  • identity design.
  • communication.

After growing their business over the past 20 years within their industry, Glass Technology Services (GTS) required a brand overhaul to elevate their profile and celebrate their successes.

Known best among their peers as the ‘go to experts’ in glass testing, analysis and manufacturing, their brand needed to reflect the presence of a market leader and be instantly recognisable by their clients and associates.

our strategic approach.
We worked closely with the client through workshops and on-site visits which allowed us to experience the breadth of their high-quality offerings. This process ignited our vision and helped us create the strategic plan for how we would to drive their brand forward.
defining brand values.
We created a logo mark that projected the core values of GTS’s brand and reflected their meticulous processes in their work. We utilised the chemistry of glass to shape the logo mark design, with the finish of glass materials forming the colour spectrum for the brand.
unveiling the brand.

We implemented the brand logo mark, identity styling, and tone of voice across the company for the staff to access and personify, ahead of the official brand launch.

clear communication.
We created a full series of materials across GTS’s corporate requirements which included a brochure, document sheets, stationery and marketing resources. It was integral that these materials communicated the new direction of their brand.
brand awareness.
We designed the brand to be clear and bold to project GTS’s core values in all use cases, including brand stationery, signage and vehicle livery.
clear brilliance.

The process of the project allowed Glass Technology Services to fully understand the quintessential values in their brand and they are now able to successfully communicate these to their clients and associates across the globe. As their company continues its journey forward the brand will grow with them every step of the way.