In run up to the 2018 World Cup, Warner Music curated the ‘Music in Motion’ campaign to revisit 14 tournaments back to England’s triumphant 1966 win.
The campaign presented collections of Warner’s artists and their music for each tournament, through digital distribution across the main streaming platforms such as Spotify and Apple Music.
Warner required design of the artwork for the collections which needed delivering in a consistent brand style.
The covers were designed in square cover size, unifying the Vinyl, CD and Digital album artwork layout and clearly displaying on desktop and mobile applications.
We delivered a complete brand design for all 14 covers which communicated the history of the World Cup and put a smile on the viewer’s face.
The global attention that the World Cup reaches allowed the campaign to be accessed by a potential audience of millions. With the designs that we produced for Warner, they were able to run a successful campaign across the tournament and help grow their following for their artists.