In run up to the 2018 World Cup, Warner Music curated the ‘Music in Motion’ campaign to revisit 14 tournaments back to England’s triumphant 1966 win.
The campaign presented collections of Warner’s artists and their music for each tournament, through digital distribution across the main streaming platforms such as Spotify and Apple Music.
Warner required design of the artwork for the collections which needed delivering in a consistent brand style.
Our design approach celebrates the highlights of each World Cup to connect with a broad audience of music and sports lovers.
The nations involved with the World Cup provided an array of incredible design focus points. From colour ranges of flags to cultural connections, we were able to utilise these great features to influence our design approach.
The covers were designed in square cover size, unifying the Vinyl, CD and Digital album artwork layout and clearly displaying on desktop and mobile applications.
The styling of illustrations takes influence from the trad-style tattoos which many football fans adopt when having their club or country inked to their skin. We felt this united the past and present audiences together and created an iconic design style for the campaign.
Typographic illustrations were used to connect with Warner's audience and link music and sport together with a witty twist. The covers were designed in square cover size, unifying the Vinyl, CD and Digital album artwork layout and clearly displaying on desktop and mobile applications.
The global attention that the World Cup reaches allowed the campaign to be accessed by a potential audience of millions.
With the designs that we produced for Warner, they were able to run a successful campaign across the tournament and help grow their following for their artists.